His ‘Soft White Cube’ Is Conquering TriBeCa - New York Times

Dochantschi has cultivated a loyal following by gradually weaning the art world off its addiction to harsh lighting, frosted windows and architecture that intimidates people rather than welcoming them. He is best known for the 2021 renovation of the Phillips auction house at 432 Park Avenue, where he dropped the main concourse into the basement and upset the classic image of a “behind closed doors” auction with large windows that allowed the public to watch sales from the street.

His philosophy of what he calls the “soft white cube” has grown popular in TriBeCa, where he is the unofficial planner of New York City’s new arts district growing between Walker Street and White Street, some 50 galleries strong, according to neighborhood real estate brokers.

Source: https://www.nytimes.com/2023/03/26/arts/design/tribeca-art-gallery-markus-dochantschi-architect.html